.png)
The ideal luxury sales associate is professional, knowledgeable and passionate about the products they sell. They possess excellent communication skills and are able to build relationships with their customers. They are also able to work independently and are self-motivated to achieve sales targets.
To thrive in your luxury retail store, here are some key characteristics of a sales associate you should look for in a candidate.
1) Knowledgeable about Suggestive Selling
One of the most important things that a luxury sales associate can do is suggestive selling. This involves making recommendations to customers about other products that they may be interested in. It’s important to be knowledgeable about the products they're selling so that they can make accurate suggestions.
In order to give the client the best possible experience, it is important to pay attention to what they are interested in and what they are buying. This way, associates can suggest other products to them that they may be interested in. For example, if they buy foundation, the associate can suggest a lipstick that would complement their skin tone. This would show the client that the company is dedicated to giving them a bespoke experience.
2) Charming and Charismatic
If they want to be successful in the luxury sales industry, the ideal associate has to be charming and charismatic. This involves being able to build rapport with clients and being able to engage with them on a personal level. Luxury clients are used to being treated a certain way, so it’s important that associates make them feel special.
One way to do this is to remember their names and use them often when talking to them. Another way is to ask them questions about themselves to learn more about them. This will make customers feel like they are interested in them as a person, not just as a customer.
3) Knows How Delicate the Craftsmanship Process Is
In the luxury sales industry, it’s important to know how delicate the craftsmanship process is. Luxury clients are looking for items that are well-made and will last a long time. They’re not interested in buying something that’s going to fall apart after a few uses.
It’s important to have a good understanding of the craftsmanship process so that you can explain it to your clients. This will show them that you know what you’re talking about and that you’re passionate about the products you’re selling.
4) Passionate about Luxury Brands
If a sales associate wants to be successful in the luxury sales industry, they have to be passionate about luxury brands. This means that they have to be knowledgeable about the brands they're selling and be able to talk about them in an enthusiastic way.
Luxury clients are looking for sales associates who are passionate about the products they’re selling.
5) Multilingual (not essential, but always a bonus!)
Some sales associates stand out by being proficient in more than one language. This is because luxury stores are often located in areas where there is a lot of international footfall with tourists. Therefore, being able to speak to clients in their native language will give them a big advantage.
Don’t worry, if you only speak English, a great tip is to learn a few key phrases in a few languages. Look around your store, what nationalities of customers do you typically see?
You could learn a few phrases in these languages, such as “Welcome”, “Thank You” and “Goodbye” which will delight your customers.
Conclusion
In conclusion, the ideal luxury sales associate is knowledgeable, passionate and articulate. They possess excellent customer service skills, are able to upsell and have a strong understanding of the luxury market. They are also able to build relationships with customers and maintain loyalty.
Chimera Recruitment can help you find the perfect staff for your luxury sales business. We offer luxury recruitment in London and other major UK cities to connect you to the perfect candidate. Get in touch with us today to learn how.
